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‘Big Brother’ UK Returns With Highest Ratings Since 2012

The figure is the highest-rated launch for a civilian series since 2012.

Photo: ITV

Big Brother made its highly anticipated return to the U.K. on ITV with its highest ratings in nearly a decade.

2.5 million total viewers watched as 16 new housemates entered Big Brother’s brand new house to compete for the £100,000 prize. The launch attracted 540,000 on ITV2 while ITV1 saw 2 million people tune in.

The figure is the highest-rated launch for a civilian series since 2012 and was the number one show of the evening for 16-34s across all networks. The 48.7% share of 16-34 demo across ITV1 and ITV2 was the highest since 2006.

The final of Big Brother’s 19th series in 2018 attracted 1.6 million viewers while averaging just 632,000 (5.3%) for its final series. The final series launch show in 2018 had just 900,000 people tune in.  

Big Brother UK airs Sunday-Friday at 9 pm on ITV2 and ITVX.

Stephen Anderson
Written By

Stephen Michael is a Political Correspondent based in the United States. He has reached a global audience with his coverage of the 2020 Election and Trump White House. Michael joins Forward Axis News after spending time with the Project Spurs Network since 2014 and covering reality TV in the UK, Australia, and Canada.

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