Meta on Wednesday launched Threads by Instagram, its version of Twitter, becoming the first company to give Twitter serious competition since Elon Musk took ownership of the company.
The story: Meta originally set the launch date for Thursday but users noticed the countdown clock on the app’s website was brought down to 7 pm ET.
Why it matters: Since Musk took over Twitter, several smaller websites have attempted to make their mark in the hopes of attracting frustrated users.
Getting deeper: During the app’s launch, Facebook CEO Mark Zuckerburg posted that over 2 million users had signed up for the new social media platform in the first hour.
Beware: Some users were quick to point out that joining Threads requires extensive permissions and sharing tons of data with Meta.