A TV source told The Sun: “ITV is the home of big appointment telly. “They know better than anyone how to put on big live events.”
They added: “They are really keen on getting the deal done on Big Brother, and hope to have something firm to announce soon. The talks are still at an early, and delicate, stage and the next few weeks will be key.
“It needs the full treatment and they’re confident they are the ones who can return it to its legendary former glory. It has millions of fans and is one of the most iconic TV shows of its generation.”
The source also revealed that producers are planning to take it ‘back to basics’, before it was acquired by Channel 5 and subsequently dropped in 2018 after failures.
Since then, BBUK fans have had to stream/watch International series such as USA and Australia in order to get their fix.
The reality juggernaut originally aired on Channel 4 from 2000 to 2010 and was hosted by Davina McCall, 54, before it moved to Channel 5 until 2018 where it was presented by series two winner Brian Dowling, 43, and later Emma Willis, 46.
It’s been alleged that producers were in talks for it to be aired on ITV2 in 2023 after Love Island. The aim here is to reach a younger, more dynamic audience.
However, former presenter Emma Willis sat down with Dermot O’Leary and Allison Hammond on a recent episode of This Morning, and discussed the news of a re-boot: “I miss it so much but I do think it needs longer [off air]. It needs a bit more of a rest, I think.”
Although Emma is sceptical about the social experiment’s return (and has pretty much ruled out hosting it), she spoke of the parts she misses:
“[I miss] How real it was,” Willis replied. “I think if you go back to day dot when it first started and how it just took all of us by storm, it was just phenomenal. If it can do that again, and if it went back to that, I mean, it would be amazing wouldn’t it?”
What are your thoughts? Do you want it back? I sure do!